Economics
Incentives, scarcity, and unintended results.
Economics
Why is cinema popcorn so expensive?
The ticket is priced low on purpose, and the popcorn quietly charges the people who enjoy the film most — because the cinema keeps almost all of the popcorn money and only a fraction of the ticket.
6 min readintermediate
Economics
Why do prices end in .99?
People read prices left to right and stop paying attention early, so £9.99 lands in the mind as 'nine something' rather than 'basically ten'.
5 min read